E-commerce Roles in 2025: Specialized Skills for a Market That Keeps Expanding
In 2025, contrary to prevailing economic concerns, e-commerce in France and across Europe continues to experience sustained growth. In 2024, France’s e-commerce sector reached €159.9 billion in revenue, marking a 10.5% increase from 2023, largely driven by a 20% surge in online service sales. Projections for 2025 remain optimistic, with total revenue expected to hit €200 billion.
This momentum is fueled by the widespread adoption of Artificial Intelligence (AI) to enhance customer experiences—e-commerce has firmly established itself as an early adopter of these disruptive technologies. The rise of immersive commerce, powered by Augmented Reality (AR) and Virtual Reality (VR), along with the growing influence of social commerce on digital platforms, are key industry trends shaping the landscape.
As a result, demand for e-commerce specialists remains high at both managerial and operational levels, with a strong emphasis on expertise in emerging technologies and omnichannel strategies. While salary growth has slowed due to challenges in the retail sector, compensation levels remain stable and are on the rise for professionals skilled in AI-driven tools and strategies.
Discover the latest 2025 salary benchmarks for key e-commerce roles in our barometer, using our search engine below!
