According to a study of digital development in mid-sized French companies, carried out in 2021 by EY and Apax Partners with the support of Meti, 74% of mid-sized companies intended to increase their investments in digital strategy. This willingness is most reflected in digital marketing, which increased faster than other marketing expenses for 54% of respondents. The recruitment of digital marketing experts is a component of this increased investment as well. Digital marketing skills are always in high demand, and salary remains at a high level.
Check out the 2024 salaries for key digital marketing positions!