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Digital brand director
About this position
The salary level for digital directors remains fairly high for this key digital position. However, there are salary disparities corresponding to the complexity of business challenges to address (change in structure, growth objectives and budgets, are all linked to this position), and to the variety of functional responsibilities of the digital director. This position is necessary in the first step of digital transformation for a brand. The role can be in charge of acquisition marketing in addition to branding issues, and in some cases senior digital directors also manage all growth drivers of a compnay.