Marketing & Growth Roles in 2025: Specialized Skills for Cutting-Edge Strategies

In 2025, digital marketing & growth in France and across Europe is increasingly shaped by the integration of Artificial Intelligence (AI) and a focus on hyper-personalized campaigns. According to the CMO Barometer 2025 (Serviceplan Group & ESCP), 81% of European marketing executives consider AI essential to their processes, highlighting a shift toward data-driven strategies that deliver tailored customer experiences.
At the same time, immersive commerce, blending Augmented Reality (AR) and Virtual Reality (VR), is redefining online shopping experiences, allowing consumers to interact with products in innovative ways. This shift is driving companies to invest heavily in immersive technologies to enhance user engagement.

As a result, demand for digital marketing experts continues to rise, particularly for professionals skilled in AI-powered analytics, data-driven decision-making, and immersive technologies. More broadly, specialized expertise in growth marketing, customer acquisition, retention, and influencer marketing is increasingly valued across industries.

Discover the latest 2025 salary benchmarks for key digital marketing roles using our search engine below!

Acquisition director
Affiliate manager
Brand content project manager
Brand manager
Chef de projet SEO
Chief marketing officer
Content marketing manager
Digital communications manager
Digital director
Digital marketing director
Digital marketing manager
Display manager
Growth hacker
Growth marketing manager
Head of acquisition
Head of content factory
Head of Product marketing
Inbound marketer
Lead generation manager
Mobile marketing manager
Paid search expert
Paid search manager
Product marketing manager
SEO manager
Traffic manager
Web Analyst