Social Media & Influence Roles in 2025: Balancing Authenticity, AI, and Community Engagement

In 2025, social media remains deeply embedded in daily life, with 41.8 million internet users in France accessing social platforms and messaging apps daily—a 6% increase since 2022. The influence marketing sector continues its strong expansion, with 69% of marketers planning to increase their budgets in 2025, reflecting the growing importance of social-first brand strategies.

This growth is accompanied by a shift toward greater authenticity and transparency, as consumers seek genuine connections with influencers. Simultaneously, Artificial Intelligence (AI) is playing an increasingly critical role in content creation and campaign personalization, enabling brands to better target audiences and optimize engagement strategies.
These transformations have heightened the demand for senior professionals capable of developing comprehensive, data-driven social media strategies. Expertise in AI-powered analytics and audience insights is particularly valued, contributing to higher compensation levels for specialized roles in this field.

Discover the latest 2025 salary benchmarks for key social media and influence roles using our search engine below!

Community manager
Head of content & social media
Influencer marketing manager
Online reputation manager
Social media analyst
Social media director
Social media manager
Social media specialist