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Social media & influencer marketing manager
Influencer marketing expert
Director of influence marketing
About this position
Initially managed by project managers and social media consultants, the management of influencers gradually became an area of expertise. The position of influencer marketing manager was first created within companies with strong brand influence like that of luxury, retail, and media, and eventually spread to other sectors. The increased value of this role has led to a significant increase in salary levels (from a historically low level), particularly for operational experts (former influencers or experts in the field) and profiles from the leading sectors. However the increase in salary is limited in time because the most senior profiles quickly move on to other positions of social media expertise.