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Head of CRM
Director CRM & Loyalty Marketing
Head of CRM & Retention
About this position
CRM Directors are essential to the deployment of a customer-centric strategy, and are now at the heart of the digital transformation of businesses, whether B2C or B2B. Salaries in this function have risen sharply as the value of the role has increased, and as profiles with a strategic, performance-oriented vision have emerged, capable of steering the deployment of a customer-centric strategy that they have generally helped to write. In 2024, salaries will have stabilised, with higher salaries for profiles from leading sectors (telecoms, omnichannel retail, luxury, etc.).