A key role in digital organizations, particularly in startups, COOs are increasingly joining executive committees. The compensation for this position, which has expanded, become more senior, and gained in expertise—especially in startups—varies depending on multiple factors, including the size of the teams and the business (revenue, P&L) under their responsibility. The inherently versatile nature of the role has led to a general increase in the level of seniority expected and, consequently, in salaries. Demand for COOs remains strong in 2025, both for scaling high-growth organizations and for restructuring companies that are repositioning or evolving their business model.
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